Downstream Creative Crew

William R. (Bill) Howard
Executive Director

(2008 to present)

Bill is the driving force behind all Downstream projects, supervising our production team of creative and technical professionals, and is the principal liaison with all project partners. Bill specializes in constituent resource management and map integrations. Bill is an avid outdoorsman and fly fisherman with over 30 years experience in web, video, and multimedia development. Bill currently serves on the board of DC-based Chesapeake Commons as immediate past chairman, and on the board of Conservation West Virginia. He lives in Shepherdstown, West Virginia with his wife, Libby. A charter member and past president of The Rotary Club of Shepherdstown, Bill is very active in the business and nonprofit community.

Bill Howard, Executive Director at The Downstream Project

Tom Conant

Creative Consultant

Tom’s contributions to the Downstream Project date back to 2007 and the production of our documentary Shenandoah: Voices of the River, which he helped promote and distribute through the launch of the organization’s first website. Tom is a former whitewater river guide and operations manager for Blue Ridge Outfitters in Harpers Ferry, WV, and is an avid canoeist and fly fisherman. He continues to provide his extensive verbal and visual skills to all aspects of Downstream’s web, video, and graphic design projects.

David Lillard

Project Manager

David rejoined Downstream in 2023, having served as project manager 2016–2020. He couples land trust and land and water policy experience with three decades of public policy communications, website development, media relations. David specializes in helping nonprofits implement strategies for each of their audiences, from grassroots and grass tops, to digital and traditional media and lawmakers. He serves on the Chesapeake Bay Citizens Advisory Committee and the Conservation West Virginia board of directors. He is most at home hiking in the woods or paddling a lake in West Virginia, where he lives. He is the author several hiking and travel guides. 

Tom Taylor

Graphic Design, Creative Team (2008)

Tom joined The Downstream Project staff 16 years ago following his first retirement and a 40-year career creating messaging and images for IBM, Textron, Boeing, Lufthansa, and Coca-Cola. Tom now thoroughly enjoys the challenge of creating images that help nonprofit conservation organizations accomplish their missions.

Lydia Dugger

Web Design and Development

Lydia is the brains behind the technical development of our websites and enjoys working at the intersection of design and code. We call her the pixel maven. Her extensive coding background allows for infinite possibilities in our theme creation. She got her start in 2000 after graduating from Shepherd University with a degree in graphic design. During the past two decades, she has worked on websites large and small—from local businesses and nonprofits to one of the biggest transit agencies in the United States. Lydia lives in Martinsburg, WV with her husband and two teenage daughters. In her downtime, she enjoys playing games with her family, visiting local nature preserves, and training her rescue dog, Vaeh.

Brian Jolliff

Web Design and Development

Brian joined the Downstream “Dream Team” in late 2022 bringing his extensive experience with website design and development to the table. He is a graduate of WVU (West Virginia University) in 1994 with a BFA in Graphic Design and worked professionally as a Graphic Artist in the newspaper industry for 9 years and has over 28 years in both print design and website design. Brian lives in Berkeley County with his wife and teenage son, with a grown daughter that also lives nearby with her husband. When he is not hard at work banging away at his keyboard, Brian enjoys traveling, brewery hopping, attending concerts, and spending time with his family.